T h e
E n t r e p r e n e u r i a l
C o d e

Lessons Learned From a Failed Ivy League Entrepreneur

A "Case Story" By Chris Cononico
 
 

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IntroductionChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22Chapter 23Chapter 24Chapter 25Chapter 26Chapter 27Chapter 28Chapter 29Chapter 30Chapter 31Chapter 32Chapter 33Chapter 34Chapter 35Chapter 36Chapter 37Chapter 38Chapter 39Chapter 40Chapter 41Chapter 42What I Learned

 

 

 

 

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Acknowledgments

This book would never have realized its potential without the help of friends and family who took the time to read its various iterations.

First, I would like to thank Joel Laarman for being my co-pilot on this project. When he agreed to work with me on this manuscript, it was little more than an idea in my head. Without Joel’s support, I might never have attempted to write this book. If anything, his involvement gave me the confidence to put words on paper, because I believed that no matter how bad my writing, Joel could help fix it. He was nothing but encouraging and exhibited the patience of a saint, and I think that our friendship has only grown stronger, having completed a project like this together.

I would also like to thank Andrew Berkowitz, Derek Moore, Eric Zamborsky, and my parents for reading very early drafts of this book. Your feedback was critical in getting me on the right path.

My thanks as well to Justis Bolding, Bruce Bortz, Patrick Brannigan, Chad Evans, John Lenocker, James Miller, Chris Riccio, Eileen Riccio, Krista Vaughan, and Mike Vaughan, for their detailed insights with regards to subsequent drafts of this book.

Marc Gomberg and Mike Gomberg also deserve a lot of credit, not only for their help with this manuscript, but also for working with me on other entrepreneurial projects that contributed to the learning experiences incorporated here within.

I would also like to thank my former attorney, Leon Borstein, Esq., who did an amazing job of keeping me out of trouble with 35 Attorneys General during an election year. It was no small feat. Leon, you’re the best.

Finally, I would like to thank all of my professors at the Wharton Business School and Penn Engineering in both the undergraduate program and the Executive Master's in Technology Management program. I hope that through my retelling of these events, I can provide an extra layer of insight that can help students to better apply what they’re learning in the classroom.

Yours truly,
Chris Cononico
 

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Copyright  2005 by Chris Cononico
All rights reserved. No part of this manuscript may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the author, except by a reviewer who may quote brief passages in a review.